The Business of Wellbeing

A Guide to the Alternatives to Business as Usual

Business at a crossroads

Often in life we enthusiastically strive to achieve one goal and only notice further down the road that what we originally had in mind no longer serves us. This is either because external factors have changed, or because we realise that we no longer find meaning in what we do. Am I really serving my purpose? What actually is it?

We may have built a successful business and got to a crossroads where we feel the need to reinvent ourselves. Do I need to choose between people, the planet and profit? And what is the benefit of integrating wellbeing in business in the first place? 

Gilles Concordel, Tutator Foundation

“Business does not have a soul,”
says Gilles Concordel, former President and Chair of Redback Networks and Founder of Tutator Foundation
“The sole purpose of business is simply to keep six key stakeholders happy: customers, employees, suppliers, shareholders, the government and local communities.



It is often an intrinsic motivation or a personal experience that drives someone to rethink business as usual.

Adam Garfunkel, Junxion Strategy

“The other day I saw my 12-year old daughter standing on a statue at a climate march. I am proud of her activism.
And I’m also proud we have decided to stop working with clients that emit excessive amounts of CO2 and to tell them why we have made this choice.”
Adam Garfunkel, Co-owner at Junxion Strategy


So, what exactly is a wellbeing economy and how can we put it into practice? What are the options and what is the path that makes sense in each particular business context?

There are many existing alternatives to ‘business as usual’ and organisations often don’t know what their options are and which one may suit them most. 

The Business of Wellbeing: Extracts from the guide

This week, WEAll joined Social Enterprise Scotland in a webinar: 'Time for Change - New Economy' on the role businesses
Business plays a vital role in the transition to a wellbeing economy. It is a vehicle for creativity and innovation
A clear future vision is key to redefining the way we do business today. If we want to become part
Together with a number of local and international stakeholders and investors, Futuro Forestal developed the 'generation forest', a combination of
No founder will ever forget the day their business legally came to life. The birth of this new entity comes
Riversimple is a car manufacturer that has taken value creation to a completely different level. The business was founded to
At the end of 2017, Auchrannie resort on the island of Arran in Scotland became the first Scottish resort to
Nobody is born a perfect leader or entrepreneur. To be good at either means being able to take a risk.
Lancor is a cooperative with 89 employees and 76 years of history. The company started off as a family business
  “If people feel they cannot be seen by anyone else it brings out the worst in them. If they
Maroma was founded in the late 1970s by Paul Pinthon and Laura Reddy and is now a multi-million dollar business
Currently, about 2.01 billion metric tons of waste are produced annually worldwide and only a fraction of that is recycled
Unusual Rigging (Unusual) began their circular journey around five years ago. Embedding of the principles of the circular economy in
If we want to contribute to value creation, health, safety, ecosystem survival and human wellbeing, it is important to include
Tony's Chocolonely was founded 13 years ago by journalist Teun van de Keuken. Teun was shocked to discover that much
The impacts of COVID19 on the economy show that the way we do business today is economically unsustainable. Business owners
What exactly is a wellbeing economy and how can we put it into practice? What are the options and what

The guide is co-created by WEAll, Mira Bangel, Marina Roa, Raffaella Toticchi & Angela Souza (SenseTribe) and many other partners (listed in the acknowledgements). We plan to regularly update it. Your feedback, thoughts and ideas are welcomed. If you offer a solution that you would like to be included in the next version of the guide please contact us.

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